Welcome to Endora.
Our mission is to spark evolution through reflection.
From mobile apps to films and events, we’re building technology and creating art to nurture human well-being and unlock brighter futures.
The Endora Way
Endora is our namesake character and the heart of our brand universe. She’s a modern muse—appearing across our apps, films, books, and events—to guide people from distraction back to reflection.
As a recognizable and evolving figure, Endora anchors our intellectual property, creating a consistent, story-driven identity that can scale across media and global markets.
Everything she does is grounded in a clear North Star that guides how we create, connect, and imagine what’s next.
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Nostalgic reflection isn’t just a feel-good moment. Research shows it’s a powerful tool for emotional resilience, creativity, and personal growth. Looking back helps us move forward with more clarity, confidence, and purpose.
Nostalgic reflection is:
Restorative – Reduces anxiety, loneliness, and emotional fatigue.
Expansive – Boosts optimism, creativity, and future-focused motivation.
Transformative – Helps people make meaning from the past to evolve in the present.
At Endora, we’ve turned this science into playful tools that help you reconnect with your story—so you can keep writing it, intentionally.
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We’re building Endora the way we wish all tech was built: with the user’s well-being—not shareholder profits—as the top priority.
While many apps use Dark UX—design tricks that manipulate you into endless scrolling, sharing, or spending—Endora is built on Light UX. That means we:
Respect your attention: No ads, no pressure, no endless scroll.
Prioritize your privacy: Your data stays yours. We don’t sell or exploit it.
Design for emotional wellness: Our games reduce anxiety, not increase dopamine addiction.
Support meaningful engagement: Gentle prompts and play-based reflection, never FOMO or guilt.
We’re reimagining technology not as a distraction, but as a tool for reflection, connection, and personal growth. At Endora, tech isn’t a trap—it’s a pathway back to yourself.
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At Endora, we see it as our responsibility to help people dream of a better future—one that is hopeful, fair, and fully attainable if we choose to create it. When a culture dreams together about what’s possible, instead of fearing what’s ahead, that collective vision becomes a powerful force for change.
A shared dream is:
Inclusive – Built so everyone can see themselves in it.
Inspiring – Sparks optimism, creativity, and the courage to act.
Attainable – Grounded in what’s possible when we work together.
Everything we create is measured against this standard—if it doesn’t help people imagine a better future, it doesn’t belong in the Endora world.
The unexamined life is not worth living.
-Socrates
Without reflection,
we go blindly on our way.
-Margaret J. Wheatley
Pain + Reflection = Progress
-Ray Dalio
Meet the Founders
Kitty & Coco are sisters and East Texas natives on a bold mission to shift the collective consciousness by making reflection a daily habit.
What started as a legacy-focused scrapbooking app quickly turned into a discovery: the restorative and expansive power of nostalgic reflection. Seeing how this practice could improve well-being, creativity, and connection, they set out to make it accessible to everyone—especially those who struggle with traditional wellness routines.
The result? A playful, science-backed gaming app that transforms personal memories into tools for growth.
Now, they’re all in on one goal: scaling reflection to change the way the world thinks, feels, and evolves.
